Hey, I’m Alondra.
Consumer obsessed. Data smart. Innovation fueled. Powered by story.
My Approach
Collaborative
Great ideas rarely happen in isolation!
Thrive in cross-functional & fast-paced settings—partnered with R&D, finance, supply chain, pricing, consumer insights, category sales, brand managers, and agency teams at Mars Wrigley and PepsiCo
Lead with curiosity and humility, valuing diverse input to sharpen ideas
Believe in building buy-in early to turn ideas into action faster
Disruptive
Innovation happens where instinct meets insight.
Push brands beyond category conventions
Balance data with intuition to spark bold ideas when the roadmap doesn’t exist
Not afraid to challenge the brief or shift the playbook if it means unlocking white space
Consumer-obsessed
I start with people, not products.
Constantly in tune with shifting needs, behaviors, and cultural cues
Translate insights into emotionally resonant campaigns and product ideas
See consumers not just as buyers—but as communities, identities, and stories
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Award-Winning MBA Marketer
1st Place: McCombs Marketing Case Challenge (Sponsor: Salesforce)
2nd Place: Mars Wrigley Brand Management Case Competition
1st Place: Digital Marketing Summit
(Sponsor: Meats by Linz) -
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CPG Growth Playmaker
Unlocked a $180M+ fair-share opportunity at Mars Wrigley through strategic whitespace analysis, and built 360° launch plans for two PepsiCo brands entering a new category—grounded in consumer insights, competitive intel, and culturally relevant positioning.
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Data-Driven & Instinct-Led Marketer
Combines analytical rigor with a sharp instinct for what moves people. Deeply consumer-obsessed, drawing on both insights and intuition to spark breakthrough ideas—because sometimes, innovation starts where the data ends.
Projects
Capanna Winery (2025)
Short-term consulting project in Montalcino, Italy
Outlined a U.S. wine club strategy with pricing tiers, content, partnerships, and event activations to drive membership and brand affinity.
Meats by Linz (2025)
International level case competition project
Designed a premium DTC launch strategy—defining brand positioning, target audience, and content approach through chef collaborations and crave-driven storytelling.
Barebells (2025)
Short-term project in Austin, Tx
Mapped $1.5 M influencer-UGC rollout to dominate fitness snacking moments.
Michael Kors (2025)
Short-term project in Austin, Tx
Elevated Gen Z appeal through a refreshed omnichannel strategy grounded in luxury sustainability.
Clif Bar (2025)
Short-term project in Austin, Tx
Developed a growth strategy rooted in purpose and outdoor culture—identifying key activation levers and retailer partnerships to drive incremental impact.
The San Antonio Spurs (2024)
Short-term consulting project in Austin, Tx
Revamped fan media strategy—leveraging player access and content to boost engagement and subscriptions.
Peñafiel - KDP (2024)
Short-term consulting project in Austin, Tx
Conceptualized a culture-forward Gen Z play with festivals, athletes, and sparkling aisle reinvention.
C3 Presents(2024)
Short-term consulting project in Austin, Tx
Reimagined festival brand experience—layering social commerce and AI tool integrations.
Wendy’s (2024)
Short-term consulting project in Austin, Tx
Drove Hispanic Gen Z reach with collabs, commuter touchpoints, and MLS media tie-ins.
Mars Wrigley (2024)
National level case competition project
Pitched Gen Z-focused product innovation grounded in cultural insights, competitive analysis, and occasion-based research to reposition the brand for relevance and growth.
